Digital Marketing has soared in popularity in recent years, due to the massive increase in digital methods to reach people. With apps, social media and search engines all forming a part of most peoples’ daily lives, companies have never had more ways to reach new and existing customers.
Hubspot defines Digital Marketing as promotion through digital channels, including search engines, social media, email, website and apps. Put simply, Digital Marketers develop and manage campaigns to promote a company, its products or services. According to Total Jobs, the average salary in Digital Marketing is about £32,500, but this can change substantially depending on your speciality.
Digital methods are more cost-effective than traditional marketing, meaning that you can get similar or better results for less money. This also makes it a very accessible option for smaller organisations, meaning there’s no shortage of roles available in a wide variety of industries.
Digital Marketing is best suited to people with a mix of creative and analytical skills.
It’s useful to be good with numbers – digital marketing includes a lot of data analysis, so being comfortable with statistics will serve you well. You’ll also be coming up with fresh approaches to show off what your company or client does, so having a creative spark is a must. A likeable personality and the ability to collaborate with others is also essential, as Digital Marketers regular work with different stakeholders on various campaigns.
You’ll need to keep up to date with all the tools of the trade, like SEO. If you enjoy learning how to make the most of new concepts, this will take you far in the industry. Being familiar with the Adobe Creative Suite is a huge advantage – if you’ve dabbled in Photoshop and Premiere Pro, then these skills will be an excellent foundation for your work.
It’s not an exaggeration to say that no two days will be the same in digital marketing. Digital roles work across many different software platforms and have a variety of task – it’s unlikely you’ll get bored! You could go from tweaking a Pay Per Click campaign to filming promotional material to post on social media, to creating an email to launch a new product all in the same week.
Because of this, it’s essential to have strong prioritisation skills – working out what task will have the most significant impact, and how much attention you need to allocate to it for this.
A good digital marketer should also be able to continually learn and develop an understanding of how digital channels interact with our lives.
Digital roles can often be challenging to get without experience. One way to break into the sector is a Digital Marketing Apprenticeship. Apprenticeships offer a great way to combine learning the skills required, getting real work experience and attaining the certification the industry recognises.
These entry-level programmes can progress into many more specialist roles. You could focus on any number of areas including;
Our Level 3 Digital Marketing apprenticeship is the perfect pathway into the industry. It will give you a foundation in all the essential techniques, and practical experience to help you develop while you learn.
You’ll working experience with one of our top London employers, letting you put your knowledge to work and learn new skills in a professional environment.